Retailers Embrace EV Charging to Attract Customers
Shopping behaviour is changing, and retailers are adapting by adding electric vehicle (EV) charging stations to their properties. What once seemed like an optional amenity is now becoming a powerful tool to attract, engage, and retain customers.
Why Charging Matters for Retail
When customers plug in their cars, they tend to spend more time in-store — and studies show this often translates into higher spending. Retailers also benefit from building a greener image that aligns with customer values.
Competitive Advantage
Retailers offering charging services gain a competitive edge over those who do not. As EV adoption rises, charging availability may become a decisive factor in where customers choose to shop.
Partnerships and Revenue Opportunities
Many retailers collaborate with charging operators to share installation and operational costs. Additionally, some see charging as a direct revenue stream, especially when offering fast charging at prime locations.
Click&Plug’s Approach
Click&Plug supports retailers with scalable charging solutions that integrate with customer loyalty systems and payment options. By combining convenience and sustainability, retailers can create a better shopping experience while boosting profitability.
EV charging is no longer just a utility — it is becoming a strategic asset in retail business models.
