Dynamic Pricing Algorithms Set to Reshape EV Charging Economics
By 2026, charging networks across Europe are expected to adopt AI-powered dynamic pricing. These algorithms adjust tariffs in real time based on energy availability, demand, and grid stress. For Charge Point Operators (CPOs), this means new opportunities to maximise revenue and manage load efficiently through dynamic load management.
How Dynamic Pricing Works
Real-Time Signals: Pricing shifts according to grid supply and renewable generation levels.
User Demand: Tariffs rise during peak charging hours, fall during low usage.
Predictive Analytics: Algorithms forecast demand patterns to set optimal rates.
Opportunities for CPOs
With transparent pricing shown to drivers before each session, CPOs can increase trust while balancing costs. Using API integrations, operators can sync pricing data across apps, billing, and reporting systems seamlessly.
Click&Plug’s Role
Click&Plug ensures compatibility through white-label solutions and charging device compatibility checks, enabling CPOs to deploy dynamic pricing at scale without technical bottlenecks.
Want to prepare your network for AI-driven pricing by 2026? Get in touch.
